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Digital marketing according

People riding escalators What does this mean for the manufacturer? Whether someone browses categories or uses text searches, one thing is certain the decision to click and download is a micro moment, one of those moments where decisions are made and preferences are formed. When choosing between similar products, just a detail can make the difference. For example, products that appear at the top of search results tend to have more downloads because they are the first suggestion at this key micro moment. Browse online content Reaching a person when they are ready to find and download files requires a multi faceted strategy. Let's take a look at what you can do. Optimize BIM information for search results To make the most of your presence on a site like BIMobject, you can and should optimize your product descriptions to rank higher in search results. How to optimize BIM object pages for search? Below you will find some good practices.

Use keywords in your descriptions Look for what terms an architect or engineer photo editing servies would use to find your products. Don't forget about translations into other languages ​​Tavolo table in Italian or cadeira chair in Portuguese , know that the professionals you target may search in different languages. Remember that people are visual creatures. Use graphics that best show your products Create product collections Group products into collections that make your solutions easier to understand. Want to learn more about collections and other product page options? Watch the demo EN . Promoted products on BIMobject.com Promote your products to increase the growth of your brand In addition to spending time on content optimization.

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SEO there is another way to get to the top of the organic search results. You can use the option to promote your products to be visible at the top of BIMobject.com results in geographical regions that are important to you. This feature allows you to make BIMobject part of your marketing mix for product lines you want to promote or give new products an extra boost in downloads right from the start. In this way, customers strengthened both their most popular products and those that were new or unprofitable. Example? VELUX was one of the clients promoting its products. Martin Hansen, BIM Manager, comments We tested the Search Ads function on both known and new products. After the first tests, more downloads were generated than we could have expected. Read more about VELUX's experience in promoting products EN.

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