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Identify suitable technologies For of respondents, the fourth most pressing challenge was choosing technology. The B B marketing and sales context is becoming increasingly complex and the impact of activity support tools on performance requires continuous updating, review of assets and testing of new tools. From this perspective, collaboration with an external innovation-oriented agency that is able to first test the innovations of the digital world, understand their secrets and value before offering them to the customer and perhaps installing and managing them for his account.
Manage the company website Rather surprising, especially if we consider the ease with which it is possible wedding photo editing service to manage a company website today, yet for of participants it is still a challenge. The tools returning to the topic of technology) available to companies, one above all the HubSpot platform , allow you to make changes to the site that were previously unimaginable without the contribution of the designer. The continuous need to optimize contents and formats from an inbound perspective, in fact, requires the possibility of making changes as autonomously as possible.
Lead generation and ROI calculation will certainly continue to be perceived as challenges, but a decline in site management guidance is expected as tools become more widespread and more advanced. . Create content for an international target audience The economy is globalized and it is not surprising if % of the responses indicate the internationalization of the public as the main difficulty of B B marketing . Only by putting yourself in the target audience's shoes, thinking about the culture and lived experiences and understanding the real needs of each buyer persona at every stage of their purchasing process, is it possible to create content suited to the strategy.
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